In an ever-evolving digital landscape, the automotive industry faces new challenges in connecting with mobile-savvy consumers. Renault Mexico, a part of the global automotive giant, faced the task of adapting to changing consumer behaviors and harnessing the power of local SEO. Let's delve into their journey of boosting online visibility and reaping the rewards.

The Challenge

As mobile queries for automotive information surged, Renault Mexico recognized the need for a robust mobile strategy. The shift in consumer behavior led to a surge in "dealers near me" searches, potentially leaving some dealerships overlooked. Renault Mexico aimed to stand out in this crowded digital space and rank for critical long-tail keywords like "Dealerships near me" and "Renault service center near me."

The Strategy

Renault Mexico teamed up with Milestone, a digital marketing company, to craft a tailored solution. The cornerstone of this strategy was the development of a lightning-fast Mobile-First website using Milestone CMS, coupled with the integration of Accelerated Mobile Pages (AMP) for crucial sections. The choice of AMP was motivated by its exceptional speed, outperforming traditional mobile sites by up to 10 times and driving engagement levels up to 20 times higher.

In addition to the website overhaul, Milestone executed a comprehensive 360-degree program. This included optimizing Renault's online profiles across various platforms, from search directories to map applications, ensuring consistent and accurate information. They leveraged Milestone Local along with specialized services to achieve this feat.

Moreover, the implementation of detailed schema tags using Milestone CMS brought Renault Mexico's inventory to the forefront of search results. This meant that potential customers could easily search for specific vehicle characteristics like color, mileage, and fuel efficiency.

The Results

The impact of Milestone's efforts was nothing short of phenomenal. From October 2018 to February 2019, Renault Mexico witnessed remarkable improvements:

• 3X Increase in Website Traffic

• 420 Online Leads Generated through Website Form-Fills

• 80% Surge in Phone Calls

• 30% More Customers Stepping into Dealerships

• 34 Additional Cars Sold Within One Month of the New Site Going Live

Renault Mexico's success story serves as a testament to the power of strategic local SEO efforts. By embracing mobile-first strategies, harnessing the potential of AMP, and optimizing their online presence, they not only boosted their visibility but also translated it into tangible business outcomes. This case study underscores the importance of adapting to changing consumer behaviors and leveraging innovative technologies in the pursuit of digital success.